Charity Marketing Campaign

Follow That Duck: A Splash of Fun for a Worthy Cause

The Brief

Introducing the vibrant “Follow That Duck” charity marketing campaign, a Wild in Art event supporting local charity St Michael’s Hospice in Hastings, East Sussex. Local businesses, artists, schools, and community groups collaborated to bring the streets to life with 5ft duck statues, on an established trail. Sponsored by businesses, decorated by artists, and designed by schools, these ducks create a captivating art trail across Hastings, St Leonards on Sea, and Bexhill on Sea.

The Concept

As collaborators and sponsors of this project, we envisioned a lively and family-friendly experience. The marketing materials aimed to highlight not just the artistic spectacle but also the deeper purpose of the campaign – promoting personal well-being and raising funds for St Michael’s Hospice.

The Delivery

From lively brochures to eye-catching flyers and practical trail maps, each element is crafted to enhance the impact of the family-friendly art trail, showcasing Fizzy Apple’s innovative approach. Emphasising fun and community, the design incorporates vibrant yellow and orange hues, playful typography, and engaging elements. Promotional materials included a sponsorship pack, auction guide brochure, a trail map, banners, and flyers.