Standing Out: Bexhill College’s Vibrant Summer Campaign
The Brief
Faced with the challenge of attracting prospective students for September enrolment during the summer months, Bexhill College sought a fresh and captivating design concept. The goal was to differentiate this campaign from previous academic year promotions and create visually striking college graphic design that resonated with the target audience.
The Concept
Our concept for Bexhill College’s summer enrolment campaign revolved around the theme of individuality and standing out. We crafted a bright and multicoloured design scheme, centred around the empowering slogan “Why fit in when you were born to stand out.” This concept aimed to inspire prospective students to embrace their unique qualities and see Bexhill College as a place where they can shine.
The Delivery
The delivery of the campaign involved using student images manipulated with a version of an RGB split effect, infused with vibrant summer colors. Bold fonts were strategically overlapped to replicate the effects of the imagery, creating a cohesive and impactful visual identity. This striking design was then implemented across large billboards in the local area and posters strategically placed to reach the target audience. The result is a campaign that not only captures attention but also communicates the essence of Bexhill College as a place for individuality, creativity, and personal growth.
